Over the past few years, there has been a surge in inquiries for Search Engine Optimization (SEO) services. Businesses primarily look at SEO firms or independent digital marketing consultants to help them increase their website’s online exposure and traffic. Companies that follow Google guidelines and their approach to digital presence are ranked on the top results. For those websites that violate the guidelines, Google penalizes them.

However, companies these days seek SEO assistance from digital marketing agency/agencies to bounce back from algorithm changes or penalties. Resolving an issue with a penalized website is equivalent to handling a fresh or safe website. Over the past few years, there has been a surge in inquiries for Search Engine Optimization (SEO) services. Businesses primarily look at SEO firms or independent digital marketing consultants to help them increase their website’s online expos.

Additionally, all you need to do when optimizing a website to regain its previous ranking status is to start the journey from the beginning and rectify all the technical and onsite errors. Before taking any step you should be aware of what Google Penalties are and how to deal with them. 

Understanding What Google Penalty Is 

A website’s Google rankings may suffer from a negative Google impact, or it may be completely removed from the Search Engine Result Page (SERP). Google has the right to punish a website if it believes or detects that the website has violated any of its rules/guidelines or using “black-hat” SEO techniques. Google uses both algorithmic and manual punishments. 

• Make The Most of Your Experience

The final relevancy test of any website is its positive online experience. It’s  a crucial element that search engines consider when selecting which pages or websites to promote more prominently in search results. Your website’s target consumers’ experience can be enhanced by several optimization techniques, including:

• Improving Site Architecture

Architecture matters! It decides the user navigation and their convenience on how easily they can reach from one page to another. A silo structure, Sequential model, Network structure, Database model, etc. are a few types of structure to follow for proper navigation.

• Optimizing for Long Clicks 

After organic traffic reaches your site’s pages, it’s important to boost visitor retention rates. Don’t just concentrate on raising the click-through rate (CTR) of your search rankings. One way to achieve  this is to make sure the content on the page is relevant to the search terms users enter.

• Increase the Number of Internal Links

Internal links also assist other important pages on your website to rank higher in search results by giving them greater page authority. Design a content marketing strategy and develop SEO-friendly content to give it a boost.

• Technical SEO Audit

It’s important to make sure your website is search engine friendly in addition to optimizing for people. Make it simple for search engines to access, crawl, and comprehend the pages on your website.

• Increase the Website Loading Speed

It will support higher search engine rankings, conversions, and site activity. To see how your website is performing  in terms of loading speed, use Google’s Page Speed Insights tool.

• Invest In User-Experience (UX) Design:

For websites that are conversion-focused, make them responsive or have a mobile-friendly version or an optimized mobile app. 

Improve Domain Authority

Disavowing spammy links pointing to a website is a common tactic used to recover from link-related penalties. It is preferable to defeat low-quality links with high-quality links through guest blogging and several off-page SEO activities.   

The more domain authority your website has, the more competitive keywords it can rank for. 

Search Engine Optimization

Start optimizing for the search engine (Google) that eventually starts with three basic procedures:

• OnPage SEO
• OffPage SEO
• Technical SEO
  

Search engines evaluate your website and comprehend it better by using 200 ranking factors and several other techniques. By using them to optimize a brand’s online presence, one may not only rebuild lost ranking status but also lay a strong basis for the site’s future online presence. It is the best practice for search engine optimization to regain the previous ranking and link juice. 

At Techie Squad, our digital marketing wing is here to help you in the long run, if your website is penalized. You can take the appropriate steps to accomplish your goals with the assistance of the Techie Squad team. Connect with our team and we’ll guide you on how to revive your website from Google penalization. Get in touch at 7255080808 or write to us at [email protected].