The landscape of social media is transforming rapidly, especially in 2024. Daily, new trends are emerging in it, making it more innovative and engaging. As a digital marketing agency, staying abreast of these trends is crucial.
Individuals love to spend most of their time on social media. They used to post lots of content on it daily. Social media has now become an integral part of people’s daily routines.
Businesses are also targeting it to promote their products and create a strong brand identity among their potential audience. Due to this, competition among businesses is getting high.
As a digital marketing agency, if you’re unaware of the emerging social media trends of 2024, you’re pushing yourself back in the competition, ultimately impacting your desired goals.
Delve deeper into this blog to learn about 7 social media trends that you should be aware of in 2024.
7 Social Media Trends to Keep an Eye on in 2024
Here are 7 social media trends of 2024 that you must incorporate into your social media strategy to ensure your brand doesn’t stay behind in the changing landscape.
[1]. Augmented reality content is going to become more prevalent
In 2024, augmented reality (AR) will totally rule over social media. Brands are adopting this technology with excitement to provide stunning and immersive experiences to their audiences.
With innovations in AR filters and lenses, individuals can now alter their surroundings, transform their appearance, and virtually try on products.
So, be prepared for the flood of advertisements that will seamlessly integrate the real and digital worlds. A surge in AR-powered storytelling is also going to take place, which will enable brands to interact with their audience through narratives that leave an everlasting impression.
[2]. Short-form video content will continue its dominance
Short-form videos driven by platforms like TikTok, Instagram Reels, and YouTube Shorts will continue their dominance in 2024. Gen Z and millennial users find these short and compelling videos to be engaging, providing a quick and enjoyable way to consume content.
About 66% of social media users consume this form of content daily, hence, it becomes necessary for brands to have this form of content in their social media arsenal. Captivating visuals and expert editing methods within this dynamic format may help grab the user’s attention and interest.
By producing visually captivating videos, you can create trending content that concisely conveys your message.
[3]. Vanishing or ephemeral content is here to stay
Ephemeral content will continue to dominate social media platforms. Its surge can be seen in the popular stories feature of Instagram.
To create FOMO (fear of missing out) and a sense of urgency among the followers, businesses can leverage the 24-hour lifespan of stories.
Digital marketing agencies can establish a strong connection with their followers by delivering creative stories through ephemeral content, ultimately leading to authentic bonding and a loyal following.
[4]. Brands will begin to incorporate content that is voice-optimized
Voice-activated devices are becoming more popular. They are ready to transform the way audiences interact with social media platforms. Businesses, too, will emphasize optimizing content for voice-based queries.
A surge in long-tail keyword content can also be seen that caters to voice searches as well. Social media platforms are likely to introduce more features that are operated by voice commands. This will allow users to engage with content in new ways.
[5]. The impact of micro-influencers is going to grow
A great shift will be seen in the influencer landscape in 2024. While macro-influencers will maintain a strong online presence and following, micro-influencers are expected to grow in importance. As a result, brands will recognize the importance of collaboration with micro-influencers to target audiences and drive explosive growth on social media.
Indeed, studies have shown that 50% of millennials trust product recommendations from social media micro-influencers, compared to 38% who believe in their favorite celebrities or macro-influencers.
This social media trend indicates the rising importance and impact of micro-influencers on user behavior and brand preferences. Thus, influencer marketing will become so vital for brands in 2024.
[6]. The growth of social commerce
In 2024, we can consider social media platforms as a go-to online shopping destination. Innovative features such as Instagram shopping, Facebook Marketplace, and Pinterest shopping are going to be prevalent.
These features will allow brands to promote and sell their products on these creative platforms, making the shopping process more convenient. Consumers will shop for products while scrolling through these platforms from the comfort of their homes.
[7]. AI-powered content creation will become more prevalent
In 2024, AI will transform the digital marketing game. It has been assisting brands in producing content in larger quantities while maintaining quality. Digital marketing agencies are generating text, images, and videos using AI for posting on websites.
While AI-driven image creation will create stunning visuals, natural language processing (NLP) algorithms will enable coherent and contextually relevant written content. With AI automation, brands can produce engaging video advertisements with elements of personalized storytelling.
This technology will ensure a consistent flow of engaging content across multiple platforms, meeting ever-increasing audience demands.
Conclusion
In 2024, a few of the social media trends listed above have already become well-known. These fascinating trends, which range from augmented reality to short-form videos, have the power to drastically change how we interact and connect on social media.
You can improve your brand’s visibility and make a lasting impression by keeping up with the most recent trends and paying close attention to how the social media scene is evolving.
As a digital marketing agency, it’s vital to keep an eye on social media trends, as they can greatly impact any brand.
